Why does your company need SEO optimization?
The Internet was used primarily for information retrieval before, but today the situation has changed a lot. The number of users is constantly increase. New technologies proceed (communication with the target audience through the site, the system of payment via the Internet, the possibility of ordering on-line, etc.) and many other factors have turned the Internet into a powerful marketing tool and a place for sales at the same time. For example, the boom of online stores definitely indicates that skillfully used Internet technologies bring stable profits to site owners.
Internet promotion can be effective for ALL companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year. And this particular audience is very attractive for business, since she has high solvency. Think about tens and hundreds of thousands of people every day looking for your products, and find the goods of competitors! And all because more agile competitors have already taken the best places in search engines. You can also take these «places under the sun» — for this you need to start search engine optimization site.
Why does website need to be in the first places in the google search?
There are several reasons for this. First, the top places in search engines can be compared with prestigious areas of the city. Usually, the client gets the first impression about the company before visiting the organization, having learned where it is located. The more prestigious the area, the more trust the customer has, and accordingly, the greater the chance that he will choose you. The stereotype works: if the firm is located in the very center of the city, then this firm is flourishing. Similarly, this stereotype works with SEO promotion. Websites in the TOP are, as a rule, the most respected websites.
Secondly, a good location attracts a much larger number of visitors. More than 95 (!) Percent of users will pay attention to the websites located in the first ten positions (TOP-10, that is, the first page of issue). If the search engine gives the company’s website on the fourth page and beyond, then less than 2 percent of users have the patience to reach this page.
Therefore, the higher the website in the TOP, the more traffic it will have. We recommend for the most important queries to be in the TOP-5 search results.
Improve on website trust and authority
EAT (Expertise, Authoritativeness and Trust) — expertise, credibility and reliability — is another trend in Google recommendations for Boston search quality rating in 2019. The quality of promotion depends on the content; you cannot create expert articles if you do not have authority in your field. Companies need to pursue their brand, maintain expertise and reputation. For this there is a set of actions for managing reputation in search engines — SERM.
The level of knowledge is what Google is looking for to improve the quality of results. Experts advise hiring experts for consultations, attracting their employees to the blog and interviews, and showing expertise to become a permanent source of information for journalists in their field.
Work on your authority and create expert content that you can trust.
Invest in technical SEO — Boston seo company tip
Technical SEO is the main focus of investment in 2019. Experts identify key areas of the technical side of SEO:
Google takes into account the download speed when ranking, pessimizes very slow resources. 2019, the issuance will consist of fast sites, experts hope that most optimizers will accelerate the download.
Progressive Web Applications (PWA)
PWA is a version of the site that works offline, you can add it to your phone screen as an application. Now many companies do not need it, but in 2019 it is worth thinking about how the project will work in such a format as it should be, so that users would like to add it to the smartphone’s shortcut screen.
Do on-page optimization
Optimizing the page and working with links will still be important. Most optimizers forget that SEO is not a “put the keys and forget” tactic, you need to do optimization all the time — update key phrases, meta tags, test new mechanics.
Western SEO experts advise to pay attention to the signs of an optimized site that they highlight:
Content answers user questions.
An internal site search provides relevant results.
Fast conversion: time reduction from brand acquaintance to purchase.
Regular customers can quickly purchase products that buy frequently.
Helpdesk answers questions quickly.
Chat bots ease the load: answer common questions and help with procedural tasks.
Users understand how to find a physical office or store.
Buyers can track the processing stages of their orders.
Internal page optimization is not a one-time job, you need to update the keys and refine the materials so that they remain in trend.
Optimize content for enhanced snippets and other SERP features
Quick-answer snippets, blocks with recipes, carousels and other search results take away some of the organic traffic. This makes SEO even more important, because besides visibility in search results, the site needs clicks.
Optimization for getting to the zero position (in the advanced snippet) and other search functions remains an important trend in 2019. Experts say that when they managed to create a lot of create a lot of extended snippets for their own or client sites, this leads to a significant increase in organic traffic.
Use Schema Markup
Now Google uses the Mobile-first index to generate the issue and gradually transfers the websites to it. This means that the algorithm focuses on the mobile version of the site, when it generates the issue for viewing on the mobile and on the desktop.
Experts from the survey believe that in 2019, Google will move to AI-first, and artificial intelligence will form the issue. Google Inc CEO Sundar Pichai in 2017 said that Google focused on the development of artificial intelligence technologies, which is based on contextual information and machine learning. Some tools are already used in the Google search engine: Google Photos’ built-in algorithms determine people, places and objects in photos, RankBrain allows the search engine to better understand what people are looking for and how the indexed content matches requests.
AI perceives structured data, thanks to which it quickly scans information, so experts advise optimizers to study the active and passive behavior of a search engine in order to understand how to structure content and optimize it for AI to rank higher. Optimizers are already using information architecture, tags and metadata to give cues to search engines about content, and in 2019 the trend will be structural markup.